What is SEO and why do I need it?

So what is SEO?

SEO is an acronym that stands for Search Engine Optimisation and we will be taking a look into each component.

SEO is a combination of techniques that help search engines – like Google – identify you, organize the information you’re publishing, present it to users searching for it and more importantly, SEO helps search engines trust you.

It involves performing keyword research to first determine what your audience is looking for and how they conduct their online searching. Your content should then incorporate those keywords in a natural and useful way.

Finally, you should promote your content so it gets shared and linked to by others, increasing your authority.

What are the benefits of SEO?

  • You’ll Be Competitive

Running a business is a race that’s taking place 24/7. It’s a race to the top. It’s a race to reach your audience first.  It’s a race to make more money. Trying to keep up (or stay ahead if you’re one of the lucky ones) is part and parcel to running a business.

Your competitors are probably already doing SEO. Higher organic search engine rankings can make a big difference. Unfortunately, your business is falling behind if you haven’t allocated time and/or money to SEO.

Don’t worry, if you don’t have the time, you can always use ROCO Marketing to help you!

  • Build Brand Identity

You can’t build a reputation if no-one knows who you are. Sustainable exposure helps to build a brands identity.

You’ll have to put in a lot of hard work to cultivate company culture, refine your brand’s unique style and presence in social channels, and curate the effectiveness and consistency that will inspire your audience to buy. All of your hard work will be wasted if you don’t have SEO.

Ensure the world is able to actually discover and enjoy that brand identity you’ve been building and or you to tell that story to all interested consumers.

  • You’ll Make a Better First Impression

Most of us will make decisions online based on first impressions.

That means that people tend to glance at the search results pages, and people tend to make some immediate assumptions based on what we see first.

  • Increase Website Traffic

I trust you know why it’s good to have online traffic coming? This is the whole point of SEO after all.

Build authority so your site will be seen in the top 10 results. Then your snippet will attract a click. Users engage with your website.

  1. Visibility means traffic
  2. Traffic means leads
  3. Leads mean sales

This simple equation drives internet business. In turn, it’s proof of how essential SEO is for any and all businesses.

  • Reinvesting in Your Business

While SEO might not be the cheapest digital marketing technique, it should be considered an investment in your businesses future.

SEO is less of an expense and more of an investment. In fact, it will often deliver higher conversion ratios than any other form of advertising. That’s because the traffic you get from organic search results is highly targeted.

  • Improve Conversion Rate

An SEO strategy should involve optimising your website in any number of ways.

Improving your website has a positive impact on your search engine rankings. They also should have a measurable effect on a small business’s conversion ratio as well. Let’s take a look at a few specific examples:

  1. Site speed: It’s a known ranking factor and worth looking into. It’s been proven that faster load times correlate with improved conversions.
  2. Site layout: An improved site layout develops a more user-friendly experience. Lower bounce-rate will show Google that your pages are relevant to the keywords people are discovering them through. A user-friendly and clean interface is key to helping prospects enjoy their time on your site.

Why do I need SEO?

In the past, the sales process began as soon as a prospect picked up their phone. Now, it starts as soon as someone goes online.

With over 85% of consumers using online search engines to find the service, they’re looking for. The South African consumers shopping habits have changed and they are doing online shopping more regularly.

Unfortunately, just having a website is no longer enough, with leads being generated online, businesses in South Africa need to act smarter and faster to pick them up.

When SEO is done right, your business is going to get on that Google front page and get seen by consumers around the globe and/or locally.

We’re not talking about being on page 1 for your business name. We are talking about getting on the first page for any potential search queries future customers will use to find the products and services you offer.

Giving your business the competitive it needs.

So how do I get SEO?

We hope that we helped educate you on what SEO is, why SEO is so important for businesses, and why you need it for your website.

However, you may want to know how can I get SEO services for my business? And here’s the easy part:

If you ready to move your website to the next stage and get SEO services that work? Contact us at ROCO Marketing today for help with effective and affordable SEO services and/or result-driven and affordable digital marketing services – Social Media, Blogs, SEO, Google Ads and so much more!

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