YOU ASKED, WE ANSWERED
WHO DO YOU CATER FOR?
Big or small, we can help you all.
We cater to all businesses who want to grow and have a need for a proper digital presence.
All you need to do is send us an e-mail at info@rocomarketing.co.za and we’ll arrange a meeting.
IS SEO REALLY THAT IMPORTANT?
A million times YES!
Ignoring SEO is like opening a business but not telling anyone.
You can expect the following:
-Organically rank higher on Google searches.
-Direct relevant traffic to your website.
-Monthly benchmark and progress reports.
-Competitor analysis and keyword research.
-A strategy to engage your target audience.
-More and relevant potential clients.
WHAT PROJECTS HAVE YOU COMPLETED?
Who doesn’t like to brag about their work?
Have a look at projects that we’ve done and clients that we’ve helped.
WHAT IS DIGITAL MARKETING?
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets, and basically, any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print, and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email, and online content.
WOULD MY COMPANY BENEFIT FROM DIGITAL MARKETING?
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2021 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
WHAT IS SEO?
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!
WHAT ARE KEYWORDS?
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
HOW OFTEN SHOULD I UPDATE MY WEBSITE?
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more than an online brochure for your company. A successful website will interact with consumers and provide new and up-to-date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
DO I NEED A BLOG?
A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!
HOW OFTEN SHOULD I POST A BLOG OR POST ON SOCIAL MEDIA?
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case.
“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel
This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.
WHICH SOCIAL MEDIA CHANNELS SHOULD MY BUSINESS BE USING?
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
IS EMAIL MARKETING STILL EFFECTIVE?
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops, and tablets. Learn more about why you should still be using email marketing in our blog post, ‘Is Email Marketing Dead?’.
DO I REALLY NEED A WEBSITE?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
DO I NEED TO PAY FOR FACEBOOK?
Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their page through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events.
WHAT MAKES FOR A GOOD WEB DESIGN?
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.
If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
HOW DOES A WEBSITE INCREASE SALES?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
WHAT IS THE MAIN PURPOSE OF SOCIAL MEDIA MARKETING?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
HOW OFTEN SHOULD I UPDATE MY WEB CONTENT?
As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.
WHO DO YOU CATER FOR?
Big or small, we can help you all.
We cater to all businesses who want to grow and have a need for a proper digital presence.
All you need to do is send us an e-mail at info@rocomarketing.co.za and we’ll arrange a meeting.
IS SEO REALLY THAT IMPORTANT?
A million times YES!
Ignoring SEO is like opening a business but not telling anyone.
You can expect the following:
-Organically rank higher on Google searches.
-Direct relevant traffic to your website.
-Monthly benchmark and progress reports.
-Competitor analysis and keyword research.
-A strategy to engage your target audience.
-More and relevant potential clients.
WHAT PROJECTS HAVE YOU COMPLETED?
Who doesn’t like to brag about their work?
Have a look at projects that we’ve done and clients that we’ve helped.
WHAT IS DIGITAL MARKETING?
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets, and basically, any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print, and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email, and online content.
WOULD MY COMPANY BENEFIT FROM DIGITAL MARKETING?
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2021 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
WHAT IS SEO?
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!
WHAT ARE KEYWORDS?
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
HOW OFTEN SHOULD I UPDATE MY WEBSITE?
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more than an online brochure for your company. A successful website will interact with consumers and provide new and up-to-date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
DO I NEED A BLOG?
A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!
HOW OFTEN SHOULD I POST A BLOG OR POST ON SOCIAL MEDIA?
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case.
“If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.”- Neil Patel
This applies to both social media posts and blogs. You shouldn’t be sacrificing quality for quantity. Spending 3 hours researching, writing and editing one really amazing and interesting blog is much better than spending 3 hours quickly throwing together two blogs that aren’t well-researched or edited.
WHICH SOCIAL MEDIA CHANNELS SHOULD MY BUSINESS BE USING?
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
IS EMAIL MARKETING STILL EFFECTIVE?
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops, and tablets. Learn more about why you should still be using email marketing in our blog post, ‘Is Email Marketing Dead?’.
DO I REALLY NEED A WEBSITE?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
DO I NEED TO PAY FOR FACEBOOK?
Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their page through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events.
WHAT MAKES FOR A GOOD WEB DESIGN?
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.
If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
HOW DOES A WEBSITE INCREASE SALES?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
WHAT IS THE MAIN PURPOSE OF SOCIAL MEDIA MARKETING?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
HOW OFTEN SHOULD I UPDATE MY WEB CONTENT?
As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.