Leaders in Digital Marketing

12. Leaders Focus on Sustainable Solutions – Not Quick Fixes.

Today in our Digital Marketing Blog we are discussing the effects of being a leader or a Boss at Work. ROCO Marketing has been one of the Leaders in Digital Marketing.

A boss will teach you what to do. A leader will show you how and why to do it.

A focus on the why is one of the most critical leadership approaches because it makes learning sustainable and transferable to other situations. Sustainable learning and self-reliance are huge deterrents of toxic leadership and micromanaging. As Leaders in Digital Marketing, we educate our clients so they can have a clear understanding of the effects and advantages of investing in Digital Marketing. Informed Business Owner is a happy Business Leader.

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Boss vs Leader: One of the key characteristics of a leader is to teach.

11. Leaders Have a High Emotional Quotient.

A leader is an emotional and people expert where a boss is a subject matter expert. Great leaders are very sensitive, albeit not emotional which is why they have fantastic strategies for conflict resolution in teams.

There is a difference. Sensitive is how in tune you are with feelings. Emotional is your reaction to those feelings or a situation. Although we can’t control our feelings, we can certainly control our reaction to those feelings which is our emotional display.

This is why it’s very important as Leaders in Digital Marketing to understand consumer pain points. We can don’t just sell products and services. We offer solutions and focus on Customer Retention. We as a Marketing Agency understand that Digital Marketing and Social Media Marketing can be time-consuming and complicated, that’s why you need us. We can be your Marketing Partner, we can help you achieve success and reach your goals.

boss vs leader characteristics of a leader SME people master leadership team development intelivate kris fannin

Leader versus boss: Leaders are people experts. Bosses are SMEs.

10. Leaders Want You to Feel Successful.

Bosses need you to perform well for their success. A leader wants you to feel successful even if you failed.

One of our incredible characteristics as leaders in Digital Marketing is the capability to plan, to adapt, the ability to change to successfully reach targets, goals and ultimately be successful.

boss vs leader characteristics of a leader want success need perform leadership team development intelivate kris fannin

Boss vs Leader: One of the characteristics of a leader is making you feel – and be – successful.

9. Leaders Build Self-Accountability.

A boss holds you accountable. A leader grows the confidence and passion from within you to build self-accountability.

It is an incredible process to watch unfold and supports sustainable success all around. This is one the many differences between leadership and management.

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Boss vs Leader: Leaders build an inner desire to hold yourself accountable.

8. A Leader Measures Success Differently Than a Boss.

Bosses determine their success by a title position or hierarchy in the business. A leader – especially a born leader – influences anywhere and everywhere.

Leaders define their success by the passion and impact of the people they influence. This is why I believe great leaders are born.

boss vs leader characteristics of a leader definition of success accountability leadership team development intelivate kris fannin

One of the delineating characteristics of a leader is how success is measured.

7. Bosses Depend on Authority. Leaders Depend on Influence.

One of the biggest delineators of the boss vs leader is authority dependency. A boss depends on positional power to have an impact. Leadership influence in not dependent on power or position.

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Some of the most fantastic leaders I have encountered had no authority over the people they influenced.

boss vs leader characteristics of a leader authority position leadership team development intelivate kris fannin

Leader vs Boss: A leader does not need the power to control.

6. Leaders Focus on What’s Right.

A boss focuses on what is right now – putting out the daily fires. A leader stays focused on doing what is right.

Out of all the characteristics of a leader, the ability to force your decisions past the chaos at the moment is the difference between success and failure.

boss vs leader characteristics of a leader focus short term long term leadership team development intelivate kris fannin

Characteristics of a Leader: Do what’s right, not what’s right now.

5. Leaders Operate by Their Legacies. Bosses Operate By Their Competition.

A boss focuses decisions on the competition. Leaders stay aware of their competition but operate with a legacy definition in mind. This also supports not making potentially bad decisions at the moment and focusing on the future.

Have you ever noticed an Olympian swimmer? The swimmer on either side is not their focus. Their focus stays on what they need to do to nail their legacy – winning the gold.

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Boss vs Leader – A leader understands the competition but operates with a legacy in mind.

4. Leaders are Motivated by Passion and Purpose. Bosses are Driven by Fear.

Bosses – and bad leaders – are driven by fear and reaction. A leader stays driven by passion and purpose – even during the challenging times of business change and transformation.

boss vs leader characteristics of a leader passion purpose fear reaction leadership team development intelivate kris fannin

Boss vs Leader: One of the characteristics of a leader is a drive for passion and purpose – always.

3. Leaders Want You to Be More Successful Than They Are. A Boss Always Wants to Be the Boss.

This is a HUGE definer of a boss vs leader. A boss always wants to stay your boss. A leader – much like a parent – wants you to do better.

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A leader would proudly build you to ‘the boss’ and build your career progression plan to make it a reality.

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Leader vs Boss: A boss always wants to be – your boss.

2. Leaders Get Joy From Others’ Successes.

No – I am not talking about Janet Jackson. A boss gets pleasure from being recognized for doing a great job. Leaders get pleasure out of seeing others rewarded for the fantastic results of their passion.

Imagine living in a world where everyone had the same pleasure principle as a leader. Amazing.

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Leader versus Boss: Getting joy and being motivated by the success of others – that is one of the supporting characteristics of a leader.

1. Leaders Build Your Confidence. Bosses Build Your Fear.

Bosses keep you wondering or in fear just enough so that you tell them what they want to hear. At the least, bosses condition you not to say what they do not want to hear. This is why bosses don’t need a conflict management strategy – they just expect for everyone to agree with them.

Leaders build your confidence and trust so you will tell them what they need to hear. They know leadership and trust are necessary to be influential.

It may not be fun, but getting the full picture – the good and the bad – and being objective about it is one of the characteristics of a leader that fosters continuous growth, happiness, and success.

boss vs leader characteristics of a leader confidence vs fear leadership team development intelivate kris fannin

Leader versus Boss: One of the top characteristics of a leader is to build your confidence – and success.

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Understand your Customer’s Journey

In an ideal world, the journey people take from Marketing to Sales would be customer see your Marketing and Advertising material: See your product. Buy your product. Use your product. Repeat.

In reality, the journey is more like a tour with stops and sightseeing, exploration, and discussion along the way— when you need to convince customers not to switch to a competitor. Convincing people to choose your brand and stick with it instead.

This might seem overwhelming, but journey mapping is the solution to give you and your team a greater understanding of how your customers are currently interacting and engaging with your brand, and also help illustrate how your products and services fit into their lives, schedules, goals, and aspirations.

Let’s take a look at five steps your team can take to start journey mapping.

1. Find the sweet spot where your customers’ goals and your own align

Before you start journey mapping, nail down your business goals. Any marketing and communication you deliver during the customer journey should be focused on helping your brand reach those goals.

However, it’s important to acknowledge that your customers’ goals might be different from yours. For example, let’s say your goal is to sell more sunglasses with new, improved lenses that have a better profit margin. Meanwhile, your customers’ top concern might be getting sunglasses that match their personal style. Lens protection could be their second or even third priority.

Consider how your marketing and communication strategies can help your customers reach their goals while also getting you closer to yours.

2. Identify all of the communication touchpoints in your customer’s journey

When do you traditionally communicate or engage with customers? Make a list of these moments and group them based on when they happen during the journey: pre-purchase, purchase, and post-purchase.

Now find communication touchpoints you may have missed. Track what actions and interactions between your brand and your customers happen just before and after each of the pre-purchase, purchase, and post-purchase stages.

For example, you might decide that a major moment in your purchase stage is when your customers are guided through your website to buy an item in their shopping cart. But you might notice other communication touchpoints right before that purchase moment, like your website confirming to customers that an item has been added to their shopping cart, then suggesting related products.

Looking for all these touchpoints can quickly bog your team down in a lot of details and micro-interactions. To avoid that, prioritize the moments that get you closer to achieving your business goals.

3. Recognize pain points and moments of delight

How might your customers feel at the pre-purchase, purchase, and post-purchase stages as they attempt to achieve their goals? For example, could your customers be happy that your website makes browsing easy, but frustrated at how confusing it is to purchase a product?

Find the moments where your customers might have negative experiences. Who on your team is involved in those touchpoints? Your web designers? Your marketing team? Your copywriters? Are there other team members who could collaborate and improve the situation?

Say a customer likes how your online Ad describes your product. But when they go to your store, salespeople present the product differently. That’s an opportunity for your copywriters and salespeople to better align their language and sales pitches.

4. Experience the customer journey yourself

Imagining how your customers might feel during their journey is valuable, but actually experiencing it for yourself can uncover much-needed insights.

If your business is run online, open a browser and experience what it’s like to be your customer. Similarly, if you have a brick-and-mortar store, go to a location that sells your product. Afterwards, ask yourself about the main communication touchpoints you encountered. Did they work well? Did they help you complete your journey? What was missing?

And don’t forget about the competition. Become one of their customers and experience the journey they’ve created. Then ask yourself all of the same questions.

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5. Visualize your customer journey map

Go beyond just writing down your customer journey and communication touchpoints, and actually create a visual map of them. This doesn’t need to be a polished, heavily-designed visualization. Simply write each of your touchpoints down on individual sticky notes or papers, then pin them in order to a wall.

By doing this exercise, you’re helping your team take a bird’s eye view of the entire customer journey. You can organize your thoughts and collaboratively brainstorm new ideas for changing or adding to your communication at these touchpoints.

Make sure to create hypotheses around why new communication touchpoints will improve the customer journey, then implement and test them. If your hypotheses are wrong, go back to your journey map, reassess, tweak, and improve.

Yes, the journey mapping process can be fairly intensive, but it can have a big impact on your business. That’s why it shouldn’t be just a one-time event. Customer tastes can shift, new technology can become available, and your brand itself might evolve. So it’s important to do journey mapping at least once a year and evaluate what communication touchpoints are still working and what needs to be revisited.

Search Engine Marketing

Search Engine is advertising on Search Engines like Google search that reaches people on different electronic devices wherever they are. So, this means while customers can more information about your products and services on Google’s online advertising anytime of the day. You can now grow your Business and reach customers nationwide 24/7. With Search Engine Marketing you can choose where your ad appears, you can schedule what time of day adverts appear, set a budget according to what you can afford and get full reports on demographics of your Target Market. With ROCO Marketing you make use of consultation work on a month-month basis, this means no long-term contracts.

You can now reach customers according to what they search on Google for specific keywords or phrases. This means that you can target customers specifically to their demographics and interest. Your ad appears on Google and its partner websites, so customers see your ads everywhere online form Mobile devices, Tablets, Desktop and laptops. The great part is you only pay once the clients clicks on your adverts, this pricing structure is more known as cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad. Now this is great news, let’s convert that clicks to leads and lead into Sales. Need info on conversion of leads into sales? Contact us today.

 

Here is some great Reasons for choosing Search Engine Marketing.

  • Get Instant Result
  • Search Engine results work on a real-time reporting system.
  • You can start advertising immediate once your account has been set-up and adverts are scheduled. This means Increase Website
    activity immediately.
  • Manage your Budget

Search engine Marketing is a much more cost effective way comparing to other traditional Marketing efforts including print Media.
Budget’s can either increase or decrease what you spend depending on how much fund you have available.

  • Target driven adverts

(Extreme Relevance)

The best benefit of Search Engine Marketing is that ads will be highly applicable and will be shown to people who are looking for your products or services. You can target specific locations and areas where you do business or even within a radius. You can also schedule your ads to be displayed certain hours of the day.

Measure Campaign – You can now measure your ads performance, which is almost impossible to do using traditional advertising. Get exactly how many clicks, impressions, bounce rates and demographics click through to further hone your online campaign. This information can be used to increase the performance of you next advert campaign.

Monitoring how your ads are performing – With AdWords you can see how many people has seen your ads, visit your website, or call your business.

You can even target specific demographics and regions according to the target market you cater for Text adverts Similar to ads on Google Search, display ads include headline ads, two lines of text and a URL Banner

With images, these ads let you include custom layouts, interactive elements, animations and much more.

What is Digital Marketing

 

Digital marketing is advertising of products or services using different digital technologies. This includes marketing using internet and electronic devices. 

Digital marketing and social media has changed the way companies make use of technology for marketing. In the same way technology advances so does the way people brows for products and services. Customers make use of search engines and social media platforms instead of visiting physical shops. Digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, marketing automation, campaign marketing, social media marketing, social media optimization, e-mail marketing and display advertising.

Key Objectives:

  • Engagement: One of the main objective of internet marketing is to enable businesses to engage with customers and potential leads using digital marketing much faster.
  • Access to information: Information is easy to access on the different digital platforms and most clients has decided about a product or a brand before entering a physical store.
  • Influence the Decision makers: Digital mediums such as internet, Facebook, Google my Business and other platforms can influence the buyers decisions instantly and influence relevant parties.
  • Get in Touch with HOT Leads: Digital mediums lack face to face communication but customers have to be reached and influenced while they are in the decision making stage, also known as a hot lead.
  • Create conversations: This allows customers the opportunity to  create conversation,  ask questions about the brand and get familiar with it which traditional Marketing may not offer.

The advantage of using Digital Marketing

By using different platforms, businesses can retarget customers in advance techniques. Many companies use social media Marketing as one of it’s main tool to create a channel of information. Through Digital Marketing mediums businesses can now create a system in which they are able to get informative information about behavioral patterns of clients and feedback on their needs. Creating social media pages will further increase relationship building with new consumers and existing consumers as well as consistent brand awareness therefore resulting in a positive rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; Consistent interaction is very important to maintaining a successful social media presence. The main aim is to create a two way feed of information. Digital Marketing can result in lower Marketing expenditure in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.

Social Media guideline for a Start-up Business

Guideline for Social Media set-up

 
 

 

Are you using social network to promote your startup Business? Would you like some tips about how-to set-up your Social media network the right way?

In today’s Marketing world where individuals may easily connect with one another online from via electronic devices, it’s important that you’ve an efficient social media business plan to get your Business off the ground. Since billions of individuals are connected on social network sites, you are truly missing out if you are not tapping these exceptional resources.

Here are a few surprising numbers on the total active users on popular social networks: Facebook: 1.41 billion Twitter: 288 millions LinkedIn: 347 million Pinterest: 70 million Plainly, these roll counts show that social marketing is a good way to get visibility for your Business if you put in the effort to make a solid presence on it. From large corporate firms to mid level agencies and completely new Businesses, social network allow companies to leverage power to attract more leads or clients. Thanks to their huge resources available on Social media, bigger companies frequently may easily keep pace with the most recent social network changes to reap a good profit.

Nevertheless, small firms and start up Business typically struggle in this case because of a lack of cash and business connections. That’s why I’ve decided to create the following guide about how-to setup your social media networks the proper way. Create Your Social Media Strategy Whether its big, medium, or tiny, every type of business needs a social network strategy to compete within today’s digital market. Having a spectacular plan might help escort your social network campaigns to the highest height possible.

Guide on how to set-up your Social Media networks:

  • Examine your goals, You must think about your company motives and brainstorm how social network might help achieve them.
  • Decide what social networks to use you need to examine the consistency of your brand through social networking channels.
  • What will make your brand different. Always keep in mind that every brand has a distinctive objective and yours must be different than others to stand out. Look at what your competitors are doing and note how you can do it better
  • Plan How, When, who and where – Consistency is the key to social media. This takes a lot of time, dedication and planning.

Social internet marketing in 2018 is more about developing a content strategy and making it readily accessible from mobile devices.

Consequently, make certain you are defining a social network plan with a content strategy that works for mobile users too. Choose the Right Social Networks There are plenty of different social network platforms now circulating the internet, but its impractical to manage and update profiles on everyone regularly.

Have a look on our next blog, we will be discussing the importance of using a business profile on Social media and not your personal profile.

 

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