Top 5 Social Media Marketing Ideas for the Beauty Industry.

1. Make it Easy for Clients to Book appointments Online.

Managing bookings and emails from clients can be complicated and very time-consuming. Acuity is a free online appointment booking tool that offers your clients the opportunity to book their favourite treatment and see available time slots. Clients just go online, select the services they want, and reserve an appointment, all without you having to worry about scheduling conflicts. You can upgrade to the paid plan to include email reminders and to accept payment.

2. Offer a Selfie Station Inside Your Salon.

Offer a selfie station ― everybody is all about social media and beautiful skin so why not have a small area set up in front of your company logo or stylist station and have the clients snap photos and share all over social media? Free advertising/marketing for sure. Remember to include a sticker in the mirror with your own #hashtag, this is a great way to encourage clients to be active and to follow you on social media.

3. Make Sure Your Salon Is Listed on Review Sites.

Potential clients will search online for your salon Reviews is a very important aspect that clients take into consideration.

When you claim your business profile for free, on Google my Business. make sure you complete the listing by adding trading hours and contact details. The Yellow Pages and the Info Guide are two more local listing sites that you might find useful.

4. Include Birthday Discount With an Automated Email Campaign.

Having an email campaign is a great way to increase client retention and to remind clients about appointments. When a customer signs up to receive email communications, prompt them to enter in basic contact information, including their birthday. So when their birthday rolls around each year, you can send out a customizable birthday incentive to entice them to return to the salon. This may include a discount, free product, or service — even a coupon off their next treatment. By offering birthday incentives, you’re letting the client know you value their business and are thinking of them on their special day.

5. Ask for Reviews on Google My Business

When people search for your Clinic on business on Google – to check hours, make an appointment, or to find your location – reviews connected to your Google My Business page show up alongside the search results.

This is a huge opportunity to set yourself apart by loading your Google listing with positive and glowing reviews. You can even reward your clients when they do a review, and remember to thank them for taking the time to review your Business.

Get in the habit of asking happy and loyal customers to leave a positive review (and give them the link or help them do it).

What is SEO and why do I need it?

So what is SEO?

SEO is an acronym that stands for Search Engine Optimisation and we will be taking a look into each component.

SEO is a combination of techniques that help search engines – like Google – identify you, organize the information you’re publishing, present it to users searching for it and more importantly, SEO helps search engines trust you.

It involves performing keyword research to first determine what your audience is looking for and how they conduct their online searching. Your content should then incorporate those keywords in a natural and useful way.

Finally, you should promote your content so it gets shared and linked to by others, increasing your authority.

What are the benefits of SEO?

  • You’ll Be Competitive

Running a business is a race that’s taking place 24/7. It’s a race to the top. It’s a race to reach your audience first.  It’s a race to make more money. Trying to keep up (or stay ahead if you’re one of the lucky ones) is part and parcel to running a business.

Your competitors are probably already doing SEO. Higher organic search engine rankings can make a big difference. Unfortunately, your business is falling behind if you haven’t allocated time and/or money to SEO.

Don’t worry, if you don’t have the time, you can always use ROCO Marketing to help you!

  • Build Brand Identity

You can’t build a reputation if no-one knows who you are. Sustainable exposure helps to build a brands identity.

You’ll have to put in a lot of hard work to cultivate company culture, refine your brand’s unique style and presence in social channels, and curate the effectiveness and consistency that will inspire your audience to buy. All of your hard work will be wasted if you don’t have SEO.

Ensure the world is able to actually discover and enjoy that brand identity you’ve been building and or you to tell that story to all interested consumers.

  • You’ll Make a Better First Impression

Most of us will make decisions online based on first impressions.

That means that people tend to glance at the search results pages, and people tend to make some immediate assumptions based on what we see first.

  • Increase Website Traffic

I trust you know why it’s good to have online traffic coming? This is the whole point of SEO after all.

Build authority so your site will be seen in the top 10 results. Then your snippet will attract a click. Users engage with your website.

  1. Visibility means traffic
  2. Traffic means leads
  3. Leads mean sales

This simple equation drives internet business. In turn, it’s proof of how essential SEO is for any and all businesses.

  • Reinvesting in Your Business

While SEO might not be the cheapest digital marketing technique, it should be considered an investment in your businesses future.

SEO is less of an expense and more of an investment. In fact, it will often deliver higher conversion ratios than any other form of advertising. That’s because the traffic you get from organic search results is highly targeted.

  • Improve Conversion Rate

An SEO strategy should involve optimising your website in any number of ways.

Improving your website has a positive impact on your search engine rankings. They also should have a measurable effect on a small business’s conversion ratio as well. Let’s take a look at a few specific examples:

  1. Site speed: It’s a known ranking factor and worth looking into. It’s been proven that faster load times correlate with improved conversions.
  2. Site layout: An improved site layout develops a more user-friendly experience. Lower bounce-rate will show Google that your pages are relevant to the keywords people are discovering them through. A user-friendly and clean interface is key to helping prospects enjoy their time on your site.

Why do I need SEO?

In the past, the sales process began as soon as a prospect picked up their phone. Now, it starts as soon as someone goes online.

With over 85% of consumers using online search engines to find the service, they’re looking for. The South African consumers shopping habits have changed and they are doing online shopping more regularly.

Unfortunately, just having a website is no longer enough, with leads being generated online, businesses in South Africa need to act smarter and faster to pick them up.

When SEO is done right, your business is going to get on that Google front page and get seen by consumers around the globe and/or locally.

We’re not talking about being on page 1 for your business name. We are talking about getting on the first page for any potential search queries future customers will use to find the products and services you offer.

Giving your business the competitive it needs.

So how do I get SEO?

We hope that we helped educate you on what SEO is, why SEO is so important for businesses, and why you need it for your website.

However, you may want to know how can I get SEO services for my business? And here’s the easy part:

If you ready to move your website to the next stage and get SEO services that work? Contact us at ROCO Marketing today for help with effective and affordable SEO services and/or result-driven and affordable digital marketing services – Social Media, Blogs, SEO, Google Ads and so much more!

Where is South Africa digitally in 2019: the stats

We often look at things from a global perspective, which isn’t ideal as this more often than not considers one landscape over others.

So where is South Africa digitally in 2019?

The South African landscape is very different from the rest of the world, so it’s important to consider this important question when making business decisions.

Where is South Africa digitally in terms:

Digital Usage

66% of South African internet users believe new technologies offer more opportunities than risks.
61% of South African internet users prefer to complete tasks digitally whenever possible.

Percentage of South African population that uses: any type of mobile phone (85%), smartphone (60%), laptop or desktop computer (24%), tablet computer (12%), TV of any kind (82%), device for streaming internet content to TV (3%) and wearable tech device (2%).

Internet Usage

31.18 million active internet users.

28.99 million active mobile internet users.

South Africans spend an average of 8 hours and 32 minutes on the internet per day via any device.

South Africans access the internet for personal reasons on any device: every day (65%), at least once per week (22%), at least once per month (8%) and less than once per month (4%).

The top 8 websites in South Africa based on average monthly traffic: google.co.za, google.com, youtube.com, facebook.com, news24.com, fnb.co.za, twitter.com, and takealot.com.

Data Privacy

78% of South Africans internet users believe data privacy and protection are very important.

45% of South African internet users delete cookies from internet browsers.

Advertising

Internet advertising spending in South Africa is expected to grow from 5.1 billion South African rands in 2017 to 9.4 billion South African rands in 2022.

45% of South African internet users use an ad blocker tool to prevent the display of advertising content.

Social Media

23 million active social media users.

22 million active mobile social media users.

South Africa saw a 20% year-on-year increase in the number of people using social media from 2017 to 2018.

South African social media users spend an average of 2 hours 48 minutes using social media each day via any device.

The number of active monthly Instagram users compared to the total population of South Africa is 7%.

18 million South Africans are monthly active Facebook users.

89% of active South African Facebook users access Facebook via their mobile.

Mobile

In 2018, 35% of the population in South Africa used a smartphone.

South Africans spend an average of 3 hours and 17 minutes on the internet per day via a mobile device.

Mobile’s share of web traffic in South Africa: 71% of total web pages served to mobile phones.
There are 67% unique individuals using mobile phones in South Africa compared to the national population.

88% of South Africans have an active mobile broadband connection.

42% of South African internet users watch videos on mobile.

34% of South African internet users are playing games on mobile.

Technology

The South African Government and the Financial sector continue to be the largest player when it comes to IT spending.

“One can see a massive appetite for faster internet access at the top of the market and cheap internet access at the bottom of the market. We see that in the fact that the rollout of fiber-to-the-home was followed very shortly by the decline of ADSL connections in South Africa” – Arthur Goldstuck, Forbes

“Mobile technology is responsible for over ¾ of all web traffic in South Africa”.

We hope these stats provide you with a better idea of South Africa digitally speaking.

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How to post on Instagram from your Computer

Here’s how to use your computer’s browser to upload a photo to Instagram without having to use a smartphone. You can use the web console feature in Google Chrome, Firefox, and Safari to post directly to Instagram.

Using Google Chrome to post directly on Instagram.

  1. Open an incognito window in Google Chrome. Open Google Chrome if it isn’t already open, click in the top-right corner of the window, and click New incognito window in the drop-down menu. This ensures that you won’t have to log out of your Instagram account if you’re already logged in.
  • You can also press either Ctrl+⇧ Shift+N (Windows) or ⌘ Command+⇧ Shift+N (Mac) to open a new incognito window.

2. Click ⋮. It’s in the upper-right corner of the window. A drop-down menu will appear.




3 Select More tools. You’ll find this option near the bottom of the drop-down menu. Selecting it prompts a pop-out menu with additional options to appear.

4 Click Developer tools. It’s at the bottom of the pop-out menu. Doing so will cause the Developer window to appear on the right side of the Chrome window

5 Click the “mobile” icon. This is the two-rectangle icon in the upper-left corner of the developer tools window. Clicking it will turn the icon blue, and the Chrome window will shift to displaying items in mobile view.

  • If this icon is blue, the mobile view is already enabled.

6 Go to Instagram’s website. Click the Chrome address bar at the top of the Chrome window, replace the text there with Instagram’s address (https://www.instagram.com/), and press ↵ Enter.

7 Log into Instagram. Click the Log in link near the bottom of the page, enter your username (or email address, or phone number) and password, and click Log in. This will open your Instagram feed in mobile view.

Click +. It’s at the bottom of the page. This will open a File Explorer (Windows) or Finder (Mac) window on your computer.

9 Select a photo. Click a photo that you want to upload to Instagram. You may first have to click the folder in which the photo is located on the left side of the window.

Click Next. This blue button is in the upper-right side of the “New Post” page.

Enter a description. Click the “Write a caption…” text field, then type in a description for your photo.

Click Share. It’s a blue button in the upper-right side of the page. The photo will be posted to your Instagram page.

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