What is SEO and why do I need it?

So what is SEO?

SEO is an acronym that stands for Search Engine Optimisation and we will be taking a look into each component.

SEO is a combination of techniques that help search engines – like Google – identify you, organize the information you’re publishing, present it to users searching for it and more importantly, SEO helps search engines trust you.

It involves performing keyword research to first determine what your audience is looking for and how they conduct their online searching. Your content should then incorporate those keywords in a natural and useful way.

Finally, you should promote your content so it gets shared and linked to by others, increasing your authority.

What are the benefits of SEO?

  • You’ll Be Competitive

Running a business is a race that’s taking place 24/7. It’s a race to the top. It’s a race to reach your audience first.  It’s a race to make more money. Trying to keep up (or stay ahead if you’re one of the lucky ones) is part and parcel to running a business.

Your competitors are probably already doing SEO. Higher organic search engine rankings can make a big difference. Unfortunately, your business is falling behind if you haven’t allocated time and/or money to SEO.

Don’t worry, if you don’t have the time, you can always use ROCO Marketing to help you!

  • Build Brand Identity

You can’t build a reputation if no-one knows who you are. Sustainable exposure helps to build a brands identity.

You’ll have to put in a lot of hard work to cultivate company culture, refine your brand’s unique style and presence in social channels, and curate the effectiveness and consistency that will inspire your audience to buy. All of your hard work will be wasted if you don’t have SEO.

Ensure the world is able to actually discover and enjoy that brand identity you’ve been building and or you to tell that story to all interested consumers.

  • You’ll Make a Better First Impression

Most of us will make decisions online based on first impressions.

That means that people tend to glance at the search results pages, and people tend to make some immediate assumptions based on what we see first.

  • Increase Website Traffic

I trust you know why it’s good to have online traffic coming? This is the whole point of SEO after all.

Build authority so your site will be seen in the top 10 results. Then your snippet will attract a click. Users engage with your website.

  1. Visibility means traffic
  2. Traffic means leads
  3. Leads mean sales

This simple equation drives internet business. In turn, it’s proof of how essential SEO is for any and all businesses.

  • Reinvesting in Your Business

While SEO might not be the cheapest digital marketing technique, it should be considered an investment in your businesses future.

SEO is less of an expense and more of an investment. In fact, it will often deliver higher conversion ratios than any other form of advertising. That’s because the traffic you get from organic search results is highly targeted.

  • Improve Conversion Rate

An SEO strategy should involve optimising your website in any number of ways.

Improving your website has a positive impact on your search engine rankings. They also should have a measurable effect on a small business’s conversion ratio as well. Let’s take a look at a few specific examples:

  1. Site speed: It’s a known ranking factor and worth looking into. It’s been proven that faster load times correlate with improved conversions.
  2. Site layout: An improved site layout develops a more user-friendly experience. Lower bounce-rate will show Google that your pages are relevant to the keywords people are discovering them through. A user-friendly and clean interface is key to helping prospects enjoy their time on your site.

Why do I need SEO?

In the past, the sales process began as soon as a prospect picked up their phone. Now, it starts as soon as someone goes online.

With over 85% of consumers using online search engines to find the service, they’re looking for. The South African consumers shopping habits have changed and they are doing online shopping more regularly.

Unfortunately, just having a website is no longer enough, with leads being generated online, businesses in South Africa need to act smarter and faster to pick them up.

When SEO is done right, your business is going to get on that Google front page and get seen by consumers around the globe and/or locally.

We’re not talking about being on page 1 for your business name. We are talking about getting on the first page for any potential search queries future customers will use to find the products and services you offer.

Giving your business the competitive it needs.

So how do I get SEO?

We hope that we helped educate you on what SEO is, why SEO is so important for businesses, and why you need it for your website.

However, you may want to know how can I get SEO services for my business? And here’s the easy part:

If you ready to move your website to the next stage and get SEO services that work? Contact us at ROCO Marketing today for help with effective and affordable SEO services and/or result-driven and affordable digital marketing services – Social Media, Blogs, SEO, Google Ads and so much more!

Where is South Africa digitally in 2019: the stats

We often look at things from a global perspective, which isn’t ideal as this more often than not considers one landscape over others.

So where is South Africa digitally in 2019?

The South African landscape is very different from the rest of the world, so it’s important to consider this important question when making business decisions.

Where is South Africa digitally in terms:

Digital Usage

66% of South African internet users believe new technologies offer more opportunities than risks.
61% of South African internet users prefer to complete tasks digitally whenever possible.

Percentage of South African population that uses: any type of mobile phone (85%), smartphone (60%), laptop or desktop computer (24%), tablet computer (12%), TV of any kind (82%), device for streaming internet content to TV (3%) and wearable tech device (2%).

Internet Usage

31.18 million active internet users.

28.99 million active mobile internet users.

South Africans spend an average of 8 hours and 32 minutes on the internet per day via any device.

South Africans access the internet for personal reasons on any device: every day (65%), at least once per week (22%), at least once per month (8%) and less than once per month (4%).

The top 8 websites in South Africa based on average monthly traffic: google.co.za, google.com, youtube.com, facebook.com, news24.com, fnb.co.za, twitter.com, and takealot.com.

Data Privacy

78% of South Africans internet users believe data privacy and protection are very important.

45% of South African internet users delete cookies from internet browsers.


Internet advertising spending in South Africa is expected to grow from 5.1 billion South African rands in 2017 to 9.4 billion South African rands in 2022.

45% of South African internet users use an ad blocker tool to prevent the display of advertising content.

Social Media

23 million active social media users.

22 million active mobile social media users.

South Africa saw a 20% year-on-year increase in the number of people using social media from 2017 to 2018.

South African social media users spend an average of 2 hours 48 minutes using social media each day via any device.

The number of active monthly Instagram users compared to the total population of South Africa is 7%.

18 million South Africans are monthly active Facebook users.

89% of active South African Facebook users access Facebook via their mobile.


In 2018, 35% of the population in South Africa used a smartphone.

South Africans spend an average of 3 hours and 17 minutes on the internet per day via a mobile device.

Mobile’s share of web traffic in South Africa: 71% of total web pages served to mobile phones.
There are 67% unique individuals using mobile phones in South Africa compared to the national population.

88% of South Africans have an active mobile broadband connection.

42% of South African internet users watch videos on mobile.

34% of South African internet users are playing games on mobile.


The South African Government and the Financial sector continue to be the largest player when it comes to IT spending.

“One can see a massive appetite for faster internet access at the top of the market and cheap internet access at the bottom of the market. We see that in the fact that the rollout of fiber-to-the-home was followed very shortly by the decline of ADSL connections in South Africa” – Arthur Goldstuck, Forbes

“Mobile technology is responsible for over ¾ of all web traffic in South Africa”.

We hope these stats provide you with a better idea of South Africa digitally speaking.

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How to post on Instagram from your Computer

Here’s how to use your computer’s browser to upload a photo to Instagram without having to use a smartphone. You can use the web console feature in Google Chrome, Firefox, and Safari to post directly to Instagram.

Using Google Chrome to post directly on Instagram.

  1. Open an incognito window in Google Chrome. Open Google Chrome if it isn’t already open, click in the top-right corner of the window, and click New incognito window in the drop-down menu. This ensures that you won’t have to log out of your Instagram account if you’re already logged in.
  • You can also press either Ctrl+⇧ Shift+N (Windows) or ⌘ Command+⇧ Shift+N (Mac) to open a new incognito window.

2. Click ⋮. It’s in the upper-right corner of the window. A drop-down menu will appear.

3 Select More tools. You’ll find this option near the bottom of the drop-down menu. Selecting it prompts a pop-out menu with additional options to appear.

4 Click Developer tools. It’s at the bottom of the pop-out menu. Doing so will cause the Developer window to appear on the right side of the Chrome window

5 Click the “mobile” icon. This is the two-rectangle icon in the upper-left corner of the developer tools window. Clicking it will turn the icon blue, and the Chrome window will shift to displaying items in mobile view.

  • If this icon is blue, the mobile view is already enabled.

6 Go to Instagram’s website. Click the Chrome address bar at the top of the Chrome window, replace the text there with Instagram’s address (https://www.instagram.com/), and press ↵ Enter.

7 Log into Instagram. Click the Log in link near the bottom of the page, enter your username (or email address, or phone number) and password, and click Log in. This will open your Instagram feed in mobile view.

Click +. It’s at the bottom of the page. This will open a File Explorer (Windows) or Finder (Mac) window on your computer.

9 Select a photo. Click a photo that you want to upload to Instagram. You may first have to click the folder in which the photo is located on the left side of the window.

Click Next. This blue button is in the upper-right side of the “New Post” page.

Enter a description. Click the “Write a caption…” text field, then type in a description for your photo.

Click Share. It’s a blue button in the upper-right side of the page. The photo will be posted to your Instagram page.


Leaders in Digital Marketing

12. Leaders Focus on Sustainable Solutions – Not Quick Fixes.

Today in our Digital Marketing Blog we are discussing the effects of being a leader or a Boss at Work. ROCO Marketing has been one of the Leaders in Digital Marketing.

A boss will teach you what to do. A leader will show you how and why to do it.

A focus on the why is one of the most critical leadership approaches because it makes learning sustainable and transferable to other situations. Sustainable learning and self-reliance are huge deterrents of toxic leadership and micromanaging. As Leaders in Digital Marketing, we educate our clients so they can have a clear understanding of the effects and advantages of investing in Digital Marketing. Informed Business Owner is a happy Business Leader.

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Boss vs Leader: One of the key characteristics of a leader is to teach.

11. Leaders Have a High Emotional Quotient.

A leader is an emotional and people expert where a boss is a subject matter expert. Great leaders are very sensitive, albeit not emotional which is why they have fantastic strategies for conflict resolution in teams.

There is a difference. Sensitive is how in tune you are with feelings. Emotional is your reaction to those feelings or a situation. Although we can’t control our feelings, we can certainly control our reaction to those feelings which is our emotional display.

This is why it’s very important as Leaders in Digital Marketing to understand consumer pain points. We can don’t just sell products and services. We offer solutions and focus on Customer Retention. We as a Marketing Agency understand that Digital Marketing and Social Media Marketing can be time-consuming and complicated, that’s why you need us. We can be your Marketing Partner, we can help you achieve success and reach your goals.

boss vs leader characteristics of a leader SME people master leadership team development intelivate kris fannin

Leader versus boss: Leaders are people experts. Bosses are SMEs.

10. Leaders Want You to Feel Successful.

Bosses need you to perform well for their success. A leader wants you to feel successful even if you failed.

One of our incredible characteristics as leaders in Digital Marketing is the capability to plan, to adapt, the ability to change to successfully reach targets, goals and ultimately be successful.

boss vs leader characteristics of a leader want success need perform leadership team development intelivate kris fannin

Boss vs Leader: One of the characteristics of a leader is making you feel – and be – successful.

9. Leaders Build Self-Accountability.

A boss holds you accountable. A leader grows the confidence and passion from within you to build self-accountability.

It is an incredible process to watch unfold and supports sustainable success all around. This is one the many differences between leadership and management.

boss vs leader characteristics of a leader holding wanting accountability leadership team development intelivate kris fannin

Boss vs Leader: Leaders build an inner desire to hold yourself accountable.

8. A Leader Measures Success Differently Than a Boss.

Bosses determine their success by a title position or hierarchy in the business. A leader – especially a born leader – influences anywhere and everywhere.

Leaders define their success by the passion and impact of the people they influence. This is why I believe great leaders are born.

boss vs leader characteristics of a leader definition of success accountability leadership team development intelivate kris fannin

One of the delineating characteristics of a leader is how success is measured.

7. Bosses Depend on Authority. Leaders Depend on Influence.

One of the biggest delineators of the boss vs leader is authority dependency. A boss depends on positional power to have an impact. Leadership influence in not dependent on power or position.

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Some of the most fantastic leaders I have encountered had no authority over the people they influenced.

boss vs leader characteristics of a leader authority position leadership team development intelivate kris fannin

Leader vs Boss: A leader does not need the power to control.

6. Leaders Focus on What’s Right.

A boss focuses on what is right now – putting out the daily fires. A leader stays focused on doing what is right.

Out of all the characteristics of a leader, the ability to force your decisions past the chaos at the moment is the difference between success and failure.

boss vs leader characteristics of a leader focus short term long term leadership team development intelivate kris fannin

Characteristics of a Leader: Do what’s right, not what’s right now.

5. Leaders Operate by Their Legacies. Bosses Operate By Their Competition.

A boss focuses decisions on the competition. Leaders stay aware of their competition but operate with a legacy definition in mind. This also supports not making potentially bad decisions at the moment and focusing on the future.

Have you ever noticed an Olympian swimmer? The swimmer on either side is not their focus. Their focus stays on what they need to do to nail their legacy – winning the gold.

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Boss vs Leader – A leader understands the competition but operates with a legacy in mind.

4. Leaders are Motivated by Passion and Purpose. Bosses are Driven by Fear.

Bosses – and bad leaders – are driven by fear and reaction. A leader stays driven by passion and purpose – even during the challenging times of business change and transformation.

boss vs leader characteristics of a leader passion purpose fear reaction leadership team development intelivate kris fannin

Boss vs Leader: One of the characteristics of a leader is a drive for passion and purpose – always.

3. Leaders Want You to Be More Successful Than They Are. A Boss Always Wants to Be the Boss.

This is a HUGE definer of a boss vs leader. A boss always wants to stay your boss. A leader – much like a parent – wants you to do better.

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A leader would proudly build you to ‘the boss’ and build your career progression plan to make it a reality.

boss vs leader characteristics of a leader success stunt leadership team development intelivate kris fannin

Leader vs Boss: A boss always wants to be – your boss.

2. Leaders Get Joy From Others’ Successes.

No – I am not talking about Janet Jackson. A boss gets pleasure from being recognized for doing a great job. Leaders get pleasure out of seeing others rewarded for the fantastic results of their passion.

Imagine living in a world where everyone had the same pleasure principle as a leader. Amazing.

boss vs leader characteristics of a leader other success leadership team development intelivate kris fannin

Leader versus Boss: Getting joy and being motivated by the success of others – that is one of the supporting characteristics of a leader.

1. Leaders Build Your Confidence. Bosses Build Your Fear.

Bosses keep you wondering or in fear just enough so that you tell them what they want to hear. At the least, bosses condition you not to say what they do not want to hear. This is why bosses don’t need a conflict management strategy – they just expect for everyone to agree with them.

Leaders build your confidence and trust so you will tell them what they need to hear. They know leadership and trust are necessary to be influential.

It may not be fun, but getting the full picture – the good and the bad – and being objective about it is one of the characteristics of a leader that fosters continuous growth, happiness, and success.

boss vs leader characteristics of a leader confidence vs fear leadership team development intelivate kris fannin

Leader versus Boss: One of the top characteristics of a leader is to build your confidence – and success.

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