What is Digital Marketing?
To summarize the term we can explain Digital Marketing includes all marketing efforts that use electronic devices or on the internet. Businesses take advantage of digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Contact us today
Now, this is where it gets good, ROCO Marketing increases your Digital Marketing efforts by combining compelling visuals that drive engagement and action to your brand. Your advertisement can be seen on all electronic devices, anywhere, anytime. This means your advert will be displayed on Mobile devices, Laptops, Desktops, Tablets and even while they are browsing the internet. We focus every month to create quality adverts for your business. Great news, this is also on a month-to-month basis.
So why is Digital Marketing the way to go?
Google AdWords is advertising on Google Search Engines that reaches people on different electronic devices where ever they are. So, this means while customers can more information about your products and services on Google’s online advertising at any time of the day. You can now grow your Business and reach customers nationwide 24/7. With Google AdWords you can choose where your ad appears, you can schedule what time of day adverts appear, set a budget according to what you can afford and get full reports on demographics of your Target Market. With ROCO Marketing you make use of consultation work on a month-month basis, this means no long-term contracts.
Did you know you can choose who sees your adverts?
You can now reach customers according to what they search on Google for specific keywords or phrases. This means that you can target customers specifically to their demographics and interest. Your ad appears on Google and its partner websites, so customers see your ads everywhere online form Mobile devices, Tablets, Desktop, and laptops. The great part is you only pay once the clients click on your adverts, this pricing structure is more known as cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad. Now, this is great news, let’s convert that clicks to leads and lead into Sales. Need info on conversion of leads into sales? Contact us today.
Advantages of using Digital Marketing?
- Get Instant Results
- Google AdWords results work on a real-time reporting system.
- You can start advertising immediately once your Google AdWords account has been set-up and adverts are scheduled. This means Increase Website
- Manage your Budget
Digital Marketing is much more affordable than traditional Marketing like print media. We work within your budget provided.
You can either increase or decrease what you spend depending on funds available. This Means our Digital Marketing program is custom designed for you and your company goals.
- Target driven adverts (Extreme Relevance)
The best benefit of Digital Marketing is that your ads will be highly applicable and will be shown to people who are looking for your products or services. You can target specific locations and areas where you do business or even within a radius. You can also schedule your ads to be displayed at certain hours of the day.
Measure Campaign – You can now measure your ads performance, which is almost impossible to do using traditional advertising. Get exactly how
many clicks, impressions, bounce rates, and demographics click through to further hone your online campaign. This information can be used to increase the performance of your next advert campaign.
Monitoring how your ads are performing – With AdWords you can see how many people have seen your ads, visit your website, or call your business.
You can even target specific demographics and regions according to the target market you cater for Text adverts Similar to ads on Google Search, display ads include headline ads, two lines of text and a URL Banner
With images, these ads let you include custom layouts, interactive elements, animations and much more.