1. Make it Easy for Clients to Book appointments Online.
Managing bookings and emails from clients can be complicated and very time-consuming. Acuity is a free online appointment booking tool that offers your clients the opportunity to book their favourite treatment and see available time slots. Clients just go online, select the services they want, and reserve an appointment, all without you having to worry about scheduling conflicts. You can upgrade to the paid plan to include email reminders and to accept payment.
2. Offer a Selfie Station Inside Your Salon.
Offer a selfie station ― everybody is all about social media and beautiful skin so why not have a small area set up in front of your company logo or stylist station and have the clients snap photos and share all over social media? Free advertising/marketing for sure. Remember to include a sticker in the mirror with your own #hashtag, this is a great way to encourage clients to be active and to follow you on social media.
3. Make Sure Your Salon Is Listed on Review Sites.
Potential clients will search online for your salon Reviews is a very important aspect that clients take into consideration.
When you claim your business profile for free, on Google my Business. make sure you complete the listing by adding trading hours and contact details. The Yellow Pages and the Info Guide are two more local listing sites that you might find useful.
4. Include Birthday Discount With an Automated Email Campaign.
Having an email campaign is a great way to increase client retention and to remind clients about appointments. When a customer signs up to receive email communications, prompt them to enter in basic contact information, including their birthday. So when their birthday rolls around each year, you can send out a customizable birthday incentive to entice them to return to the salon. This may include a discount, free product, or service — even a coupon off their next treatment. By offering birthday incentives, you’re letting the client know you value their business and are thinking of them on their special day.
5. Ask for Reviews on Google My Business
When people search for your Clinic on business on Google – to check hours, make an appointment, or to find your location – reviews connected to your Google My Business page show up alongside the search results.
This is a huge opportunity to set yourself apart by loading your Google listing with positive and glowing reviews. You can even reward your clients when they do a review, and remember to thank them for taking the time to review your Business.
Get in the habit of asking happy and loyal customers to leave a positive review (and give them the link or help them do it).