Leaders in Digital Marketing

12. Leaders Focus on Sustainable Solutions – Not Quick Fixes.

Today in our Digital Marketing Blog we are discussing the effects of being a leader or a Boss at Work. ROCO Marketing has been one of the Leaders in Digital Marketing.

A boss will teach you what to do. A leader will show you how and why to do it.

A focus on the why is one of the most critical leadership approaches because it makes learning sustainable and transferable to other situations. Sustainable learning and self-reliance are huge deterrents of toxic leadership and micromanaging. As Leaders in Digital Marketing, we educate our clients so they can have a clear understanding of the effects and advantages of investing in Digital Marketing. Informed Business Owner is a happy Business Leader.

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Boss vs Leader: One of the key characteristics of a leader is to teach.

11. Leaders Have a High Emotional Quotient.

A leader is an emotional and people expert where a boss is a subject matter expert. Great leaders are very sensitive, albeit not emotional which is why they have fantastic strategies for conflict resolution in teams.

There is a difference. Sensitive is how in tune you are with feelings. Emotional is your reaction to those feelings or a situation. Although we can’t control our feelings, we can certainly control our reaction to those feelings which is our emotional display.

This is why it’s very important as Leaders in Digital Marketing to understand consumer pain points. We can don’t just sell products and services. We offer solutions and focus on Customer Retention. We as a Marketing Agency understand that Digital Marketing and Social Media Marketing can be time-consuming and complicated, that’s why you need us. We can be your Marketing Partner, we can help you achieve success and reach your goals.

boss vs leader characteristics of a leader SME people master leadership team development intelivate kris fannin

Leader versus boss: Leaders are people experts. Bosses are SMEs.

10. Leaders Want You to Feel Successful.

Bosses need you to perform well for their success. A leader wants you to feel successful even if you failed.

One of our incredible characteristics as leaders in Digital Marketing is the capability to plan, to adapt, the ability to change to successfully reach targets, goals and ultimately be successful.

boss vs leader characteristics of a leader want success need perform leadership team development intelivate kris fannin

Boss vs Leader: One of the characteristics of a leader is making you feel – and be – successful.

9. Leaders Build Self-Accountability.

A boss holds you accountable. A leader grows the confidence and passion from within you to build self-accountability.

It is an incredible process to watch unfold and supports sustainable success all around. This is one the many differences between leadership and management.

boss vs leader characteristics of a leader holding wanting accountability leadership team development intelivate kris fannin

Boss vs Leader: Leaders build an inner desire to hold yourself accountable.

8. A Leader Measures Success Differently Than a Boss.

Bosses determine their success by a title position or hierarchy in the business. A leader – especially a born leader – influences anywhere and everywhere.

Leaders define their success by the passion and impact of the people they influence. This is why I believe great leaders are born.

boss vs leader characteristics of a leader definition of success accountability leadership team development intelivate kris fannin

One of the delineating characteristics of a leader is how success is measured.

7. Bosses Depend on Authority. Leaders Depend on Influence.

One of the biggest delineators of the boss vs leader is authority dependency. A boss depends on positional power to have an impact. Leadership influence in not dependent on power or position.

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Some of the most fantastic leaders I have encountered had no authority over the people they influenced.

boss vs leader characteristics of a leader authority position leadership team development intelivate kris fannin

Leader vs Boss: A leader does not need the power to control.

6. Leaders Focus on What’s Right.

A boss focuses on what is right now – putting out the daily fires. A leader stays focused on doing what is right.

Out of all the characteristics of a leader, the ability to force your decisions past the chaos at the moment is the difference between success and failure.

boss vs leader characteristics of a leader focus short term long term leadership team development intelivate kris fannin

Characteristics of a Leader: Do what’s right, not what’s right now.

5. Leaders Operate by Their Legacies. Bosses Operate By Their Competition.

A boss focuses decisions on the competition. Leaders stay aware of their competition but operate with a legacy definition in mind. This also supports not making potentially bad decisions at the moment and focusing on the future.

Have you ever noticed an Olympian swimmer? The swimmer on either side is not their focus. Their focus stays on what they need to do to nail their legacy – winning the gold.

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Boss vs Leader – A leader understands the competition but operates with a legacy in mind.

4. Leaders are Motivated by Passion and Purpose. Bosses are Driven by Fear.

Bosses – and bad leaders – are driven by fear and reaction. A leader stays driven by passion and purpose – even during the challenging times of business change and transformation.

boss vs leader characteristics of a leader passion purpose fear reaction leadership team development intelivate kris fannin

Boss vs Leader: One of the characteristics of a leader is a drive for passion and purpose – always.

3. Leaders Want You to Be More Successful Than They Are. A Boss Always Wants to Be the Boss.

This is a HUGE definer of a boss vs leader. A boss always wants to stay your boss. A leader – much like a parent – wants you to do better.

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A leader would proudly build you to ‘the boss’ and build your career progression plan to make it a reality.

boss vs leader characteristics of a leader success stunt leadership team development intelivate kris fannin

Leader vs Boss: A boss always wants to be – your boss.

2. Leaders Get Joy From Others’ Successes.

No – I am not talking about Janet Jackson. A boss gets pleasure from being recognized for doing a great job. Leaders get pleasure out of seeing others rewarded for the fantastic results of their passion.

Imagine living in a world where everyone had the same pleasure principle as a leader. Amazing.

boss vs leader characteristics of a leader other success leadership team development intelivate kris fannin

Leader versus Boss: Getting joy and being motivated by the success of others – that is one of the supporting characteristics of a leader.

1. Leaders Build Your Confidence. Bosses Build Your Fear.

Bosses keep you wondering or in fear just enough so that you tell them what they want to hear. At the least, bosses condition you not to say what they do not want to hear. This is why bosses don’t need a conflict management strategy – they just expect for everyone to agree with them.

Leaders build your confidence and trust so you will tell them what they need to hear. They know leadership and trust are necessary to be influential.

It may not be fun, but getting the full picture – the good and the bad – and being objective about it is one of the characteristics of a leader that fosters continuous growth, happiness, and success.

boss vs leader characteristics of a leader confidence vs fear leadership team development intelivate kris fannin

Leader versus Boss: One of the top characteristics of a leader is to build your confidence – and success.

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