Search Engine Marketing

Search Engine is advertising on Search Engines like Google search that reaches people on different electronic devices wherever they are. So, this means while customers can more information about your products and services on Google’s online advertising anytime of the day. You can now grow your Business and reach customers nationwide 24/7. With Search Engine Marketing you can choose where your ad appears, you can schedule what time of day adverts appear, set a budget according to what you can afford and get full reports on demographics of your Target Market. With ROCO Marketing you make use of consultation work on a month-month basis, this means no long-term contracts.

You can now reach customers according to what they search on Google for specific keywords or phrases. This means that you can target customers specifically to their demographics and interest. Your ad appears on Google and its partner websites, so customers see your ads everywhere online form Mobile devices, Tablets, Desktop and laptops. The great part is you only pay once the clients clicks on your adverts, this pricing structure is more known as cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad. Now this is great news, let’s convert that clicks to leads and lead into Sales. Need info on conversion of leads into sales? Contact us today.

 

Here is some great Reasons for choosing Search Engine Marketing.

  • Get Instant Result
  • Search Engine results work on a real-time reporting system.
  • You can start advertising immediate once your account has been set-up and adverts are scheduled. This means Increase Website
    activity immediately.
  • Manage your Budget

Search engine Marketing is a much more cost effective way comparing to other traditional Marketing efforts including print Media.
Budget’s can either increase or decrease what you spend depending on how much fund you have available.

  • Target driven adverts

(Extreme Relevance)

The best benefit of Search Engine Marketing is that ads will be highly applicable and will be shown to people who are looking for your products or services. You can target specific locations and areas where you do business or even within a radius. You can also schedule your ads to be displayed certain hours of the day.

Measure Campaign – You can now measure your ads performance, which is almost impossible to do using traditional advertising. Get exactly how many clicks, impressions, bounce rates and demographics click through to further hone your online campaign. This information can be used to increase the performance of you next advert campaign.

Monitoring how your ads are performing – With AdWords you can see how many people has seen your ads, visit your website, or call your business.

You can even target specific demographics and regions according to the target market you cater for Text adverts Similar to ads on Google Search, display ads include headline ads, two lines of text and a URL Banner

With images, these ads let you include custom layouts, interactive elements, animations and much more.

What is Digital Marketing

 

Digital marketing is advertising of products or services using different digital technologies. This includes marketing using internet and electronic devices. 

Digital marketing and social media has changed the way companies make use of technology for marketing. In the same way technology advances so does the way people brows for products and services. Customers make use of search engines and social media platforms instead of visiting physical shops. Digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, marketing automation, campaign marketing, social media marketing, social media optimization, e-mail marketing and display advertising.

Key Objectives:

  • Engagement: One of the main objective of internet marketing is to enable businesses to engage with customers and potential leads using digital marketing much faster.
  • Access to information: Information is easy to access on the different digital platforms and most clients has decided about a product or a brand before entering a physical store.
  • Influence the Decision makers: Digital mediums such as internet, Facebook, Google my Business and other platforms can influence the buyers decisions instantly and influence relevant parties.
  • Get in Touch with HOT Leads: Digital mediums lack face to face communication but customers have to be reached and influenced while they are in the decision making stage, also known as a hot lead.
  • Create conversations: This allows customers the opportunity to  create conversation,  ask questions about the brand and get familiar with it which traditional Marketing may not offer.

The advantage of using Digital Marketing

By using different platforms, businesses can retarget customers in advance techniques. Many companies use social media Marketing as one of it’s main tool to create a channel of information. Through Digital Marketing mediums businesses can now create a system in which they are able to get informative information about behavioral patterns of clients and feedback on their needs. Creating social media pages will further increase relationship building with new consumers and existing consumers as well as consistent brand awareness therefore resulting in a positive rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; Consistent interaction is very important to maintaining a successful social media presence. The main aim is to create a two way feed of information. Digital Marketing can result in lower Marketing expenditure in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.