Don’t be left behind – Make use of online Marketing Strategies and Techniques

5 Reasons why Digital Marketing can help you grow your business.

1. Digital Marketing is an online playing field

Internet marketing allows all businesses to compete for customers online on all digital platforms, mobile devices, and different social media platforms. Customers can now review your online presence, compare prices and can even read reviews about all your happy clients.



2. Digital Marketing is more cost-effective than traditional marketing.

There are 3 categories that need to be included in your Marketing budget when using digital marketing. Your consultation fee (50%) Google Advertising 30% and Social media advertising 20%
This may vary from business to business, but this will give you an idea on how to spend your Marketing budget.

Why do you need pay the Marketing consultant almost half of your Marketing Budget?
Because of experts needing to manage your profile.

The reason why your profile needs to be managed? There are different reasons but in short, your Marketing consultant will spend up to 5 -7 hours a week just to manage your profile.

In comparison with traditional marketing – so you pay an Advertising firm thousands of rands to advertise on a Billboard or on flyers with no trackable results where Digital Marketing you target potential customers according to their demographics, age, gender, and income. This potential customer can be generated into a hot lead.



3. Digital Marketing gives you trackable results

With Digital Marketing, you get trackable reporting that will include information including demographic information. This information will be useful to reach even more potential clients within the same demographics, this allows the opportunity to even better your performance by customizing your target audience.



4. Digital Marketing generate leads for the Sales Team

Online marketing efforts are well known to generate leads and getting the important information about your potential clients such as email addresses and contact numbers to enforce your sales team to make contact. This is a great way to give your Sales team the sales support and this gives Sales Managers the opportunity to manage the sales team. Remember, internet Marketing focuses on generating trackable leads. Marketing consultants should integrate the marketing efforts into a user-friendly CRM program.


5. Digital Marketing targets Mobile customers.

South Africa has 21-million internet users, the vast majority of which are using mobile devices, according to new research that shows 40% of the population will go online this year.

Digital Marketing helps you make use of proven strategies and techniques that attract targeted traffic that delivers results. Don’t be left behind – Get your business ready for the future.



Zelmarie Roets
ROCO Marketing
Digital Marketing Philippines